If ever there were an area in your website's design that could really use the help of a professional graphic designer, it's branding. A company's identity can radiate from its brand, and brands can become so well-known that they become memes.
A company's logo is more often than not the cornerstone of a company's brand, and it is almost always prominent on a webpage.
9 times out of 10 the companies you work for already have a logo, or you have a budget to hire a professional designer, but in that tenth case you will need to create something on your own.
If you find yourself in this situation, like I did when I first launched my consultancy ViewThought, the approach I recommend is to keep it really simple. Take for example the following company's logo:
It's just stylized text...and it works!
A Typography Based Logo
Look, branding is difficult, but not impossible. When budgets are low – keeping it simple will more than carry its weight.
By choosing to design a "typography based logo" most of your work will be in finding the right typeface for it. Using the typography selection methods taught in "Selecting the Right Typography for Your Website" I created the following simple logo:
Nice! At least I think so. ;)
The typeface I chose for this logo was Quatro Sans:
We are pleased to introduce you to Quatro Sans. An undeniably modern typeface with construction principles that attempt to find the balance between machine and hand.
I chose this typeface because we build things at ViewThought, and to me this font captures that feeling. My inspiration for this logo came from an article I read. The key word here is "inspiration." What's yours?
Adding Color to Give Your Logo Depth
With inspiration and a typeface in hand, ViewThought's first logo was born, partially. All it needed was a little color to give it some depth.
Using the color selection techniques taught in "Adding Color to Give Your Logo Depth" I came up with this:
And just like that with these very simple techniques I designed my company's first logo, and keep in mind that I am a developer, not a designer!
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