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Harmony through Modular Scales

Creating design informed measurements for your website

Chris Maxwell

ViewThought.com

August 16, 2016

Modular scale is one of those things in web development that you can get away with not doing, but when you do use it, you will notice the overall improvement to your website. It's not anything specific, but the overall feel of the site that is improved. Magically.;)

So what is it?

DEFINITION: A modular scale is a scale of measurements . . .

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Expressing Mood and Meaning with Typeface

A technique for selecting the right font family for your website

Chris Maxwell

ViewThought.com

March 14, 2016

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

- Web Design Is 95% Typography

Learning about typography has had a huge impact on my approach to building websites and web . . .

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The Color Palette in Web Design

Techniques for picking colors and creating a color palette for your website

Chris Maxwell

ViewThought.com

March 13, 2016

There can be no doubt that color plays a major role in the design of a website. Mike Kus in the article, "Nine Things I've Learned" captures this sentiment best:

There are many contributing factors that go into making a good visual design, but one of the simplest ways to do this is through the use of colour. The colour palette . . .

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Branding: A Simple Method for Creating a Logo

How to create a logo for your website when you're not a designer

Chris Maxwell

ViewThought.com

March 12, 2016

If ever there were an area in your website's design that could really use the help of a professional graphic designer, it's branding. A company's identity can radiate from its brand, and brands can become so well-known that they become memes.

A company's logo is more often than not the cornerstone of a company's brand, and . . .

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Best Practices in Icon Sprite Creation

Image sprites, a bandwidth and server trip saver

Chris Maxwell

ViewThought.com

March 12, 2016

Earlier I kind of dismissed image-based icons as a thing of the past. It’s actually not. My preference of course is to use icon fonts, but if you haven't guessed already, like regular fonts, icon fonts are not multi-color, and do not provide the full design possibilities found in image-based icons:

So if you plan to use them, it's . . .

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Icon Fonts for the Easy Win

Using icon fonts to give your website a more polished look

Chris Maxwell

ViewThought.com

March 12, 2016

Icons give a website a really nice touch, and they pack a lot of design punch. You've heard the expression, "a picture is worth a 1000 words." Icons certainly express a lot, and usually within a tiny 16-pixel by 16-pixel area.

Back in the day we used to use images for icons, but this slowed down the user experience – each image . . .

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Visual Design for the Nondesigner

Chris Maxwell

ViewThought.com

February 21, 2016

Up until now our focus has been foundation code and information architecture. In explaining information architecture I emphasize storytelling while purposefully deemphasizing design. Here is why:

Firstly, think about what your pages do, not what they look like. Let your design flow from the services which they will provide to your users, . . .

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